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AVENUE

A platform optimizing talent discovery and hiring efficiency for employers.

Project Overview

Avenue is a job search platform built to optimize the hiring process for employers. With a clean, intuitive design, it makes posting jobs and matching with candidates faster and more efficient.

Avenue is a job search platform built to optimize the hiring process for employers. With a clean, intuitive design, it makes posting jobs and matching with candidates faster and more efficient. Focused on streamlining recruitment, Avenue helps employers find the right fit quickly and easily, all while ensuring a seamless user experience.

Avenue is a job search platform built to optimize the hiring process for employers. With a clean, intuitive design, it makes posting jobs and matching with candidates faster and more efficient. Focused on streamlining recruitment, Avenue helps employers find the right fit quickly and easily, all while ensuring a seamless user experience.

Boss GIF

View Prototype on Figma

My Role

Branding

Research

Ideation

UX UI Design

Prototyping



Team

Janna Montablo

Janice Ky Ma

Nikita Thethi

Timeline

Feb - April 2024

(3 months)

Tools

Adobe Illustrator

Figma


My Contribution

I led the development of Avenue’s pre-screening feature, designing questions that

reveal candidates’ personalities and cultural fit to help employers make informed

decisions. Beyond this, I played a key role in translating user research into

actionable design improvements, ensuring the product delivered a seamless and

engaging hiring experience.

INSPIRED BY DATING APPS?

Design that gives stories a voice.

Avenue is the story of four people casually scrolling through a dating app, joking about

how job searches could be as easy and personalized as finding a match. That playful

thought led to a platform that takes the hassle out of hiring and makes finding the

right fit feel almost as effortless as swiping right.

Avenue is the story of four people casually scrolling through a dating app, joking about

how job searches could be as easy and personalized as finding a match. That playful

thought led to a platform that takes the hassle out of hiring and makes finding the right fit feel almost as effortless as swiping right.

Similarity img

The Problem

The hiring process is time-consuming, costly, and often ineffective, with employers

struggling to find qualified candidates that align with their company’s needs. Despite

investing significant resources into job postings and recruitment efforts, employers

face a lack of quality candidates, unclear communication, and frustration with

inefficiencies in reaching ideal talent. Employers seek a more streamlined, efficient way

to connect with candidates who meet their qualifications and are a good cultural fit for

long-term success.

The hiring process is time-consuming, costly, and often ineffective, with employers struggling to find qualified candidates that align with their company’s needs. Despite investing significant resources into job postings and recruitment efforts, employers face a lack of quality candidates, unclear communication, and frustration with

inefficiencies in reaching ideal talent. Employers seek a more streamlined, efficient way to connect with candidates who meet their qualifications and are a good cultural fit for long-term success.

The Design Challenge

How might we design a recruitment platform that streamlines
the hiring process for employers, enhances candidate matching,
and reduces time-to-hire while providing a seamless,
intuitive experience?

How might we design a recruitment platform that streamlines the hiring process for employers, enhances candidate matching, and reduces time-to-hire while providing a seamless,
intuitive experience?

Target Audience

Originally, Avenue was designed for everyone, like LinkedIn. But during user testing,

feedback showed that this approach didn't fit, as LinkedIn dominates that space.

Users loved Avenue's clean design and easy sorting, and we realized the platform

would stand out more if we targeted smaller, niche businesses—an area with

untapped potential.

Originally, Avenue was designed for everyone, like LinkedIn. But during user testing, feedback showed that this approach didn't fit, as LinkedIn dominates that space. Users loved Avenue's clean design and easy sorting, and we realized the platform would stand out more if we targeted smaller, niche businesses—an area with untapped potential.

Startups

Offering a dedicated

platform to boost visibility

and attract talent.

Small Businesses

Leveling the playing field

against larger competitors,

helping them connect with

the right candidates.

Niche Businesses

Providing a space for

specialized industries

to find qualified

candidates and grow.

BACKSTORY (Empathize)

Research Objectives

  1. Understand Recruitment Challenges: Identify pain points faced by small businesses,

    startups, and niche employers, especially around ATS integration and job posting.


  1. Employer Needs: Explore what employers need from a streamlined, efficient platform,

    focusing on ATS functionality and candidate quality.


  1. Competitive Analysis: Investigate gaps in current platforms (like LinkedIn) and assess

    how Avenue can better serve smaller businesses.


  1. AI and ATS Integration: Research how AI and ATS features can optimize candidate

    matching and improve the hiring process.





  1. Understand Recruitment Challenges: Identify pain points faced by small businesses, startups, and niche employers, especially around ATS integration and job posting.


  1. Employer Needs: Explore what employers need from a streamlined, efficient platform, focusing on ATS functionality and candidate quality.


  1. Competitive Analysis: Investigate gaps in current platforms (like LinkedIn) and assess how Avenue can better serve smaller businesses.


  1. AI and ATS Integration: Research how AI and ATS features can optimize candidate matching and improve the hiring process.





Methodologies:

User Interviews

Competitive Analysis

Interview Script

Research img

Pain Points

Needs

Competitive Analysis

We conducted competitor analysis through market research, to understand strengths

and weaknesses, which helped us identify targeted, efficient, and cost-effective hiring

solutions for small businesses and niche industries.

We conducted competitor analysis through market research, to understand strengths and weaknesses, which helped us identify targeted, efficient, and cost-effective hiring solutions for small businesses and niche industries.

Competition Analysis img

User Persona and User Journey

User research revealed pain points like slow hiring, shaping Emily (a recruiter) and

Derek's ( company owner) journeys to prioritize efficient filtering and pre-screening.

User research revealed pain points like slow hiring, shaping Emily (a recruiter) and Derek's ( company owner) journeys to prioritize efficient filtering and pre-screening.

Emily Persona

1

2

3

4

Emily Persona

1

2

3

4

Emily Persona

1

2

3

4

Goals

Adding Efficiency Throughout the Hiring Process

One of the main pain points was how time consuming the process of hiring is.

Creating a website that has a streamlined UI and utilizes AI tools to automate

processes for hiring managers.

Improved Candidate Insights Before Interviews

Hiring managers often struggle to assess candidates fully until the interview,

which is time-consuming. The goal is to provide detailed candidate information

upfront to streamline the hiring process.

PLOTTING THE COURSE (Ideate)

The Solution

Avenue

Avenue is a streamlined job platform built with employers in mind, focusing on efficiency

and ease. Its clean, intuitive interface simplifies posting jobs and matching candidates,

helping employers quickly find the right fit. Designed to enhance both the hiring experience

and user satisfaction.

Avenue is a streamlined job platform built with employers in mind, focusing on efficiency and ease. Its clean, intuitive interface simplifies posting jobs and matching candidates, helping employers quickly find the right fit. Designed to enhance both the hiring experience and user satisfaction.

Task Flow

We focused on developing two key features—tracking and sorting candidates and

creating a job post—aimed at streamlining the recruitment process. While the

platform’s overall structure has been outlined, we concentrated on refining these

key features.

We focused on developing two key features—tracking and sorting candidates and creating a job post—aimed at streamlining the recruitment process. While the platform’s overall structure has been outlined, we concentrated on refining these

key features.

Task Flow img
Contribution

FEEDBACK & REVISIONS (Prototype & Testing )

Wireframes

We iterated on our wireframes multiple times, incorporating feedback with each version.

This process of wireframe testing helped us fine-tune the design to better meet user

needs and improve overall usability.

We iterated on our wireframes multiple times, incorporating feedback with each version. This process of wireframe testing helped us fine-tune the design to better meet user needs and improve overall usability.

Avenue grey wireframes
Avenue grey wireframes
Avenue grey wireframes

Visual Design

The "ave" logo and overall design embody Avenue's clean, minimalist aesthetic, reflecting

simplicity and clarity. The interconnected pathways in the logo symbolize seamless

connections, while the modern look reinforces a fresh, efficient approach to hiring as we

noticed most recruiting platforms looked very sterile and corporate.

Avenue Visual Design

User Testing

User testing provided critical insights, as we revisited our original interviewees to refine

the design. While feedback highlighted areas for improvement, one participant appreciated

the direction enough to express interest in collaborating further.

process work 1
final 1

Before

After


Simplified by removing closed pinned posts and linking compatible candidates to active ones.

process work 2
process work 3
final 2
final 3

Before

After


Final revisions focused on improving functionality and clarity, including adding a back button for

easier navigation and updating icons, button placement, and hierarchy for consistency.

process work 4
final 4
final 5

Before

After


Final revisions improved efficiency with highlighted keywords for quicker profile scanning and replacing

the "With/Without" toggle with clear "Include/Exclude" buttons near the search bar for better usability.

FINAL DESIGN

View Prototype on Figma

View Figma Prototype on Desktop

special feature 1

Include and Exclude” Buttons


This feature enhances the hiring process by allowing employers to quickly filter

candidates based on specific keywords, enabling bulk actions such as

categorizing or declining candidates. It increases efficiency while ensuring only

the most suitable candidates are prioritized.

special feature 2

Candidate Compatibility System


This feature evaluates how closely a candidate’s profile matches the job description

posted by the employer, focusing on criteria like experience and skills. It streamlines

the hiring process by helping employers quickly identify the most compatible candidates.

special feature 3
special feature 3
special feature 3

Pre-Screening Questionnaire

It allows employers to better understand candidates before interviews, ensuring a more

informed hiring process and reducing time spent on unsuitable candidates.

Next Step / Takeaway

This project gave me the invaluable opportunity to conduct interviews and user testing with

actual employers. Engaging directly with them not only validated our design choices but also

highlighted areas for improvement. Through this process, I learned the value of iterative feedback.


Moving forward, we aim to prototype additional features, such as employer sign-up, streamlined

contact flows (e.g., Calendly integration), and an analytics page to improve job posting visibility.

We also plan to develop the applicant side of the site to enhance the candidate-employer dynamic.

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See something you like? Let's connect—

no pressure, but I would love to hear from you!

Resume

Email- ria.saraiya@yahoo.com

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