Screens Mockup

Unfiltered Reality

An app interface raising awareness of the negative
impact of social media on women’s mental health
and body image.

An app interface raising awareness of the negative impact of social media on women’s mental health and body image.

Project Overview

The project aimed to design an engaging interface to educate users about the adverse effects of social media on women’s mental health and body image. The goal was to create a visually compelling platform that would raise awareness through gamified learning and foster reflection while maintaining an approachable and empowering tone.

Comments GIF

My Role

Branding

UI Design

Prototyping



Team

Amia McHale

Trang Michelle Ngyuyen

Timeline

Nov - Dec 2024

(1 month)

Tools

Adobe Xpress

Figma


88% OF WOMEN FEEL LESS CONFIDENT

Design that gives stories a voice.

Our app brings to life the story of how social media affects women’s mental health and

body image. It’s about those daily moments when comparison, unrealistic beauty

standards, and self-doubt creep in. By offering a space for reflection, awareness, and

support, our app helps users reclaim their sense of self. Through educational content,

gamified learning, and an empowering interface, we aim to shift the narrative and

create a healthier relationship with social media. The story we tell is one of

empowerment, self-love, and mental well-being.

Our app brings to life the story of how social media affects women’s mental health and body image. It’s about those daily moments when comparison, unrealistic beauty standards, and self-doubt creep in. By offering a space for reflection, awareness, and support, our app helps users reclaim their sense of self. Through educational content,

gamified learning, and an empowering interface, we aim to shift the narrative and create a healthier relationship with social media. The story we tell is one of empowerment, self-love, and mental well-being.

Women

Context & Objective


The project aimed to design a bold and engaging interface to educate users about the

adverse effects of social media on women’s mental health and body image. The goal

was to create a visually compelling platform that would raise awareness and foster

reflection while maintaining a gamified and incentive based approach to encourage

self- awareness.


The project aimed to design a bold and engaging interface to educate users about the adverse effects of social media on women’s mental health and body image. The goal was to create a visually compelling platform that would raise awareness and foster reflection while maintaining a gamified and incentive based approach to encourage

self- awareness.

Visual Design

The "Unfiltered Reality" visual identity features a bold, pixelated logo and playful

icons, that easily help in giving visual context. A pink-centric palette with gradients

and earthy tones balances femininity and strength, while pixel-art visuals add

nostalgia and approachability, creating an engaging and educational UI.

The "Unfiltered Reality" visual identity features a bold, pixelated logo and playful icons, that easily help in giving visual context. A pink-centric palette with gradients and earthy tones balances femininity and strength, while pixel-art visuals add

nostalgia and approachability, creating an engaging and educational UI.

BOLD

The pixelated logo and unconventional mix of playful icons with gradients challenge

traditional polished designs, breaking norms to create a raw, unapologetic visual

language.

The pixelated logo and unconventional mix of playful icons with gradients challenge traditional polished designs, breaking norms to create a raw, unapologetic visual language.

NOSTALGIC

The pixel-art visuals evoke a sense of retro familiarity, blending comfort with modern

relevance, resonating with a wide audience.

EMPOWERING

The balance of pink gradients and earthy tones symbolizes femininity and strength,

fostering a positive and supportive atmosphere.

The balance of pink gradients and earthy tones symbolizes femininity and strength, fostering a positive and supportive atmosphere.

Visual Design

Screens

Clear navigation and structured content, including gamified lesson modules and quizzes,

ensure an intuitive user experience aimed at educating and empowering women against

social media’s negative effects.

Clear navigation and structured content, including gamified lesson modules and quizzes, ensure an intuitive user experience aimed at educating and empowering women against social media’s negative effects.

Mockup 1
Mockup 2

Takeaway/ Next Steps

This project enhanced my skills in creating visually cohesive and user-centric interfaces.

I focused on balancing aesthetics with functionality, ensuring the design effectively

engaged users while delivering the intended message.To further this project, I would

develop a whole campaign around it- design posters and banners so that it spreads the

message and spreads awareness in the digital as well as the physical realm.

This project enhanced my skills in creating visually cohesive and user-centric interfaces. I focused on balancing aesthetics with functionality, ensuring the design effectively engaged users while delivering the intended message.To further this project, I would develop a whole campaign around it- design posters and banners so that it spreads the message and spreads awareness in the digital as well as the physical realm.

View Figma Prototype on Desktop

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